Gold Spot

Gold Spot ads from 80's

Gold Spot ad from 1970s

The guy on right, the one rooting for Orange Pride, looks like Peter Sellers of Dr.Strangelove

Gold Spot was a popular orange-flavored soft drink in India until 1993. The brand was owned by Parle, but was sold to Coca-Cola when it re-entered the Indian market in 1993. Gold Spot had a catchy punch line - The Zing Thing. Gold Spot was withdrawn from the market in order to make space for Coca-Cola's Fanta brand. However the brand has a good following in the rural areas especially in Maharshatra, to keep the brand alive, Gold Spot is sold as a soda in these markets.

The TV ads of the 80's wee a hit with the likes of kitu gidwani featuring in them. The target audience were the youth who seemed to hitch on to 'the zing thing' bandwagon. Old-timers still swear by its taste and according to them 'fanta' , to make way for which 'Gold Spot' was eased out tastes like horse p*** in comparison. I sometimes wonder, where in the world did he taste horse p***.

I have been able to get hold of two ads one of which featuring Kitu Gidwani. The ads go like this:

Ad 1

He is crazy about roller skates,

She goes crazy over double takes,

He is crazy about dizzy spin, and I go crazy just watching him

You bet, he’s crazy about me.

As crazy as crazy as we are about …

Gold spot, the zing thing, Gold spot, the zing thing,

Gold spot

Ad 2

He is crazy about speeding,

I go crazy over his driving,

He is crazy about mobike race, and I go crazy just keeping pace

You bet, he’s crazy about me.

As crazy as crazy as we’re about …

Gold spot, the zing thing, Gold spot, the zing thing ,

Gold spot